I worked worked alongside Rob Clarke to carefully craft the new icon and lettering for the SMWS
“The Scotch Malt Whisky Society is a private members club, and one of the oldest of Scotlands ‘modern’ independent bottlers and an influential whisky institution that has played a significant role in the promotion and expansion of enthusiasm for single malt whiskies, both in the UK and abroad. “
The lettering was re-drawn & re spaced to sit on correct curve & visually opened periphery to subtly improve overall aesthetic